The company said the campaign aims to highlight components of DirecTV’s “elevated entertainment experience,” such as the pay TV provider’s “long-standing sports leadership.”ĭirecTV is notably an out-of-home provider for sports packages like Amazon’s NFL Thursday Night Football and Apple’s Friday Night Baseball and MLS Season Pass. “We've made it possible for DirecTV satellite and DirecTV internet customers to experience entertainment without compromise by providing the greatest variety of live and on-demand shows, sports and movies as well as seamless access to their favorite apps all without switching TV inputs,” said DirecTV CMO Vince Torres in a statement.Īlongside the Gemini release, DirecTV is promoting its service with a new ad campaign featuring actor Brian Cox.
DirecTV, Amazon Prime Video reach deal to distribute 20 Yankees games at commercial venues
